A recommendation for the action plan is to first, begin with an email campaign to reintroduce the Southwest Human Development Facebook page. Have an outline of how the Development team will use the site; new information will be posted first on Facebook, following the update on the main site. The success of current and past events will have center stage on Facebook, first look at the images and invitations to these events will post first there. Comments will be highly encourage for all who participated, also allow them to post their own pictures from the event. Offer families from the various programs to be a featured story, ask questions to those who are already “fans” of the page, offer a little “prize” if the page reaches new fans a week.
The Flickr account is a great example of a picture can tell a thousand words. All of the pictures taken at the events, especially those involving children will draw in viewership. Provide the link to the images everyone where and anywhere you can, on Facebook, on the main site, tell the employees to include the link in their signatures. Separate the images in their own albums, add captions to highlight the person in the photo, take a lot of pictures!
Southwest Human Development is starting to gather a good collection of videos that include explanation of programs and television spots for events. These put faces to names as well to go along with the images on Flickr, but it also provides little synopsis of what Southwest can offer to the community. They can see the caring faces behind such programs like the ADAPT Shop, to show people where the funding is coming from as well. Why not expand on these videos, include how doctors work with families with newborn babies, first time mothers, or how parents a specialist build functioning walkers and wheelchairs for children in the ADAPT Shop. This also provides another view of the company.
Since these social media sites are already up and running, there really doesn’t need to be any further technical requirements then what the employees have. My only suggestion would be to make sure the server used to house all the images is larger enough and to have a backup like an additional server or have the images save in cloud systems offered online.